@mastersthesis{Lapp2012,
  type      = {Bachelor Thesis},
  author    = {Lapp, Dominic},
  title     = {Analyse von Sponsoring-Plattformen auf Grundlage neurowissenschaftlicher Erkenntnisse},
  institution = {Verkehr-Sport-Tourismus-Medien},
  pages     = {72},
  year      = {2012},
  abstract  = {kein Abstract vorhanden},
  subject      = {Marketing},
  language  = {de}
}