TY - THES U1 - Bachelor Thesis A1 - Ehrenberg, Maximilian T1 - Die Balanced Scorecard als Controllinginstrument des Sponsoring N2 - kein Abstract vorhanden KW - Sponsoring KW - Balanced Scorecard KW - Legitimation KW - Sponsoring-Controlling KW - Sponsorship Scorecard Y2 - 2015 U6 - https://nbn-resolving.org/urn:nbn:de:gbv:916-opus4-5211 UN - https://nbn-resolving.org/urn:nbn:de:gbv:916-opus4-5211 SP - 70 S1 - 70 ER -