TY - CHAP U1 - Buchbeitrag A1 - Rau, Harald ED - Friedrichsen, Mike ED - Mühl-Benninghaus, Wolfgang T1 - Social Networks: The Question on Efficiency Remains BT - Value Chain and Business Models in Changing Media Markets T2 - Handbook of Social Media Management N2 - kein Abstract vorhanden Y1 - 2013 U6 - https://nbn-resolving.org/urn:nbn:de:gbv:916-opus4-8122 UN - https://nbn-resolving.org/urn:nbn:de:gbv:916-opus4-8122 UR - https://link.springer.com/book/10.1007/978-3-642-28897-5?page=1#toc SN - 978-3-642-28896-8 SB - 978-3-642-28896-8 SP - 689 EP - 701 PB - Springer CY - Heidelberg ET - 1. Auflage ER -