@mastersthesis{Grosche2011,
  type      = {Bachelor Thesis},
  author    = {Grosche, Marcus},
  title     = {Sports team branding through Corporate Social Responsibility in North America : an analysis of the Toronto Marlies' social activities scheme},
  institution = {Verkehr-Sport-Tourismus-Medien},
  pages     = {81},
  year      = {2011},
  abstract  = {kein Abstract vorhanden},
  subject      = {Management},
  language  = {en}
}