@mastersthesis{H{\"o}ltl2014,
  type      = {Bachelor Thesis},
  author    = {H{\"o}ltl, Bianca},
  title     = {Rahmenbedingungen des OnlineMarketing f{\"u}r schwierige Zielgruppen anhand des Projektes „Meine Gr{\"o}ße" des Onlineversands Enamora.de},
  institution = {Verkehr-Sport-Tourismus-Medien},
  pages     = {53},
  year      = {2014},
  abstract  = {kein Abstract vorhanden},
  subject      = {Online-Marketing},
  language  = {de}
}