@mastersthesis{Hund2013,
  type      = {Bachelor Thesis},
  author    = {Hund, Ina Clara},
  title     = {Kriterien f{\"u}r erfolgreiches Sportsponsoring},
  institution = {Verkehr-Sport-Tourismus-Medien},
  pages     = {60},
  year      = {2013},
  abstract  = {kein Abstract vorhanden},
  subject      = {Sportsponsoring},
  language  = {de}
}