@phdthesis{Struckmann,
  type      = {Bachelor Thesis},
  author    = {Rebecca Struckmann},
  title     = {Personal Branding im Buchmarkt – Wie Autoren zur Marke werden},
  url       = {http://nbn-resolving.de/urn:nbn:de:gbv:916-opus4-10612},
  pages     = {130},
  abstract  = {Kein Abstract vorhanden},
  language  = {de}
}