@incollection{Rau2003,
  author    = {Rau, Harald},
  title     = {Freir{\"a}ume statt {\"U}bergriffe - Controlling im Verkauf},
  booktitle = {Marketing-Controlling-Kompetenz},
  edition   = {1. Auflage},
  isbn      = {978-3-503-07410-5},
  url       = {http://www.esv.info/978-3-503-07410-5},
  pages     = {157 -- 176},
  year      = {2003},
  abstract  = {kein Abstract vorhanden},
  language  = {de}
}