@misc{Ramcke2007,
  author    = {Ramcke, Kai},
  title     = {Integrierte Kommunikation innerhalb der Markenf{\"u}hrung am Beispiel adidas},
  url       = {https://nbn-resolving.org/urn:nbn:de:gbv:916-opus4-1261},
  year      = {2007},
  abstract  = {kein Abstract vorhanden},
  subject      = {Sportmanagement},
  language  = {de}
}