@masterthesis{Andresen2018,
  type      = {Bachelor Thesis},
  author    = {Andresen, Patrick},
  title     = {Social Media Marketing und seine Bedeutung zur Aktivierung von Sportsponsoring Rechten am Beispiel des BMW IBU Weltcup Biathlon},
  url       = {https://nbn-resolving.org/urn:nbn:de:gbv:916-opus4-9921},
  pages     = {80},
  year      = {2018},
  abstract  = {Kein Abstract vorhanden},
  subject      = {Sportsponsoring},
  language  = {de}
}