@masterthesis{Hauschild2015,
  type      = {Bachelor Thesis},
  author    = {Hauschild, David},
  title     = {Corporate Social Responsibility als Instrument der identit{\"a}tsbasierten Markenkommunikation im Zuschauersport},
  url       = {https://nbn-resolving.org/urn:nbn:de:gbv:916-opus4-5315},
  pages     = {69},
  year      = {2015},
  abstract  = {kein Abstract vorhanden},
  subject      = {Markenidentit{\"a}t},
  language  = {de}
}