@masterthesis{Schaefer2012,
  type      = {Bachelor Thesis},
  author    = {Sch{\"a}fer, Franz},
  title     = {Das Potenzial von YouTube f{\"u}r die Markenkommunikation eines Sportartikelherstellers. Am Beispiel der Nike-Kampagne „My Time is Now"},
  url       = {https://nbn-resolving.org/urn:nbn:de:gbv:916-opus4-7452},
  pages     = {74},
  year      = {2012},
  abstract  = {kein Abstract vorhanden},
  subject      = {Sportartikelmarkt},
  language  = {de}
}