Die Balanced Scorecard als Controllinginstrument des Sponsoring
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| Author: | Maximilian Ehrenberg |
|---|---|
| URN: | urn:nbn:de:gbv:916-opus4-5211 |
| Referee: | Ariane Bagusat, Otmar Dyck |
| Document Type: | Bachelor Thesis |
| Language: | German |
| Year of Completion: | 2015 |
| Granting Institution: | Ostfalia Hochschule für angewandte Wissenschaften |
| Release Date: | 2017/09/14 |
| Tag: | Sponsoring-Controlling; Sponsorship Scorecard |
| GND Keyword: | Balanced Scorecard; Legitimation; Sponsoring |
| Page Number: | 70 |
| Faculty: | Verkehr-Sport-Tourismus-Medien |
| Licence (German): |  Urheberrechtlich geschützt |
