Social Networks: The Question on Efficiency Remains
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Author: | Harald Rau |
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URN: | urn:nbn:de:gbv:916-opus4-8122 |
URL: | https://link.springer.com/book/10.1007/978-3-642-28897-5?page=1#toc |
ISBN: | 978-3-642-28896-8 |
Parent Title (English): | Handbook of Social Media Management |
Subtitle (English): | Value Chain and Business Models in Changing Media Markets |
Publisher: | Springer |
Place of publication: | Heidelberg |
Editor: | Mike Friedrichsen, Wolfgang Mühl-Benninghaus |
Document Type: | Part of a Book |
Language: | English |
Year of Completion: | 2013 |
Release Date: | 2021/05/26 |
Edition: | 1. Auflage |
First Page: | 689 |
Last Page: | 701 |
Faculty: | Verkehr-Sport-Tourismus-Medien |
Licence (German): | Urheberrechtlich geschützt |